EXTREME FITNESS

"At Extreme Fitness, we have always wanted to offer our members the latest in technology for fitness. The Bell Network has enabled us to ensure cutting edge operations, and the two go hand in hand."

Extreme Fitness is a small recreational fitness organization looking to do its part in helping Torontonians become more active by offering clean and safe, cutting-edge facilities and state-of-the-art fitness equipment.

An innovator in their industry, Extreme Fitness uses top-of-line information technology systems for every facet of their business, from tracking sales to tracking members, generating membership agreements, tracking personal training sessions for clients, and checking incoming calls for promotions. Their old Internet-based telecom solution was impacting their business, as the system was extremely slow and unreliable. They needed a new, innovative and cost-effective solution.

Focus on the core business

The solution Bell deployed was the ProConnect Service, a private, managed IP wide area network solution. This was the perfect "hands off" solution to allow Extreme Fitness' staff to focus their efforts on their more mission-critical issues.

"By relying on the Bell Network, our job is a lot easier. We don't have to worry about the network going down or security; it's all handled by them," indicates Steve Colivas, owner, Extreme Fitness. "As a result, we are able to focus on what our mission is, which is to offer the best possible health club and fitness experience to our clientele.

Competitive advantage

Mr. Colivas states, "The competitive advantage the Bell Network has offered our company is that we are able to effectively track our members, communicate with various clubs, managers and staff, and improve our billing process — all with a lot more efficiency and accuracy."

Better success

With its ProConnect solution, Extreme Fitness is well positioned to improve their overall business performance. "At Extreme Fitness, we've always wanted to offer cutting-edge solutions for fitness. The Bell Network has enabled us to offer cutting-edge service for our operations, and the two go hand in hand," says Mr. Colivas. "We're able to run our company a lot leaner, which affects the bottom line. We are able to grow at a much faster rate, simply because communications between clubs, departments and profit centres have improved."

Bell — a Trusted Technology Advisor and Solutions Provider

Bell was chosen by Extreme Fitness because Bell fully understood their business and where they wanted to take it. And Bell was there every step of the way to deliver the whole solution and to integrate it within Extreme Fitness' existing IT environment. Bell keeps on leading the way in introducing innovative and reliable solutions such as ProConnect, which help smaller businesses like Extreme Fitness improve our quality and enjoyment of life.

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