Ensure wide adoption of video conferencing and telepresence

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10 tips for getting top returns on video
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Collaborate with video, Part I: Manage the culture shift
6 essential lessons from VideoZone – a case study

Collaborate with video, Part II: Deploy the right technology
Avoid 3 critical issues with this case study

Prepare for a successful video deployment
Best practices for set-up, provisioning and creating awareness

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Video solutions: Overcoming video management challenges
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Video conferencing and telepresence offers the potential to improve how employees collaborate while reducing the costs of business travel. But productivity gains can only be realized if employees actually make use of this technology regularly. The challenge lies in the fact that face-to-face meetings are an integral part of the culture in many organizations – and culture can be hard to change.

The following are a few guidelines that will help you ensure strong adoption of video conferencing and telepresence within your organization:

Deploy technology with the user in mind – If employees haven't seen modern-day, business-grade video technology in action, they may be skeptical about whether it's easy to use, and whether its quality will inhibit their effectiveness in meetings. However, the reality is that when a video platform is deployed well, the technology is practically invisible – as intuitive as the telephone and highly conducive to effective communication.

To ensure greater adoption, it's essential that organizations deploy video conferencing and telepresence with the user in mind. The user experience should be simple and standardized, so employees will know what to expect every time they use the technology. Positive user experiences will help to reinforce the value of video calling every time it is used.

Support technology roll-out with a concerted communications and training program – Achieving a high adoption rate of video and telepresence within your organization will require the launch of awareness initiatives, technology demos, training, and vocal support from senior leaders. Every aspect of the video and telepresence experience must be top-notch in order to ensure oraganization-wide adoption.

Keep demonstrating the benefits to enable the culture shift – With thorough plans for driving adoption to support the business case, any organization can experience the benefits of video communication.

The deployment of a video and telepresence platform is typically a long, gradual process, and it's important to stay focused on the desired outcomes and keep communicating the benefits to employees. Continue to calculate savings – in both time and money – associated with the displacement of travel, and gather anecdotal information from employees about productivity improvements, cost savings and improved work-life balance for use in various communications initiatives.

Embracing video will change for the better how an organization conducts meetings, how employees collaborate and generally how it communicates – all key components of workplace culture and organizational productivity.

Talk to Bell

If you would like to learn more about how Bell can help you deploy the right video solution for your organization, contact your Bell representative or have a Bell representative contact you. You can also read a case study on overcoming the technology challenges that Bell faced during the implementation of its VideoZone platform – the most successful video deployment in Canada, with more than 800 endpoints in offices across the country.